Accel India, 360 ONE Group Sell Over 4% Stake in BlueStone for Rs 513 Crore

Accel India and 360 ONE Sell BlueStone Stake

Accel India and 360 ONE Group have sold a combined 4.07% stake in BlueStone Jewellery and Lifestyle for Rs 513 crore through separate block deals on the BSE.

The investors sold 61.98 lakh shares in total, according to exchange data. The transaction took place at an average price of Rs 827.60 per share.

How Much Stake Did Accel India Sell?

Accel India, through its affiliate Accel India III (Mauritius) Ltd, sold 28 lakh shares.

This represented a 1.84% stake in BlueStone. Following the transaction, Accel's holding through its affiliates declined from 10.55% to 8.71%.

360 ONE Group Offloads 2.23% Stake

360 ONE Group, through its funds, sold around 33.98 lakh shares, representing a 2.23% stake in the jewellery retailer.

Together, the two investors' transactions accounted for 4.07% of BlueStone's equity.

Who Bought the BlueStone Shares?

The shares were acquired by a combination of domestic and international institutional investors.

Mutual funds managed by Mirae Asset, Nippon India and Bandhan, along with Bajaj Life Insurance, participated in the transaction.

Other buyers included SBI Life Insurance, Goldman Sachs, Citigroup Global Markets Singapore and Kuwait Investment Authority.

SBI Life Raises BlueStone Holding

SBI Life Insurance purchased more than 9.5 lakh BlueStone shares, equivalent to a 0.6% stake, for approximately Rs 79 crore.

Following the purchase, SBI Life's holding in BlueStone increased to 5.02% from 4.4%.

BlueStone Shares Under Pressure

BlueStone shares traded lower following the block deals. The stock fell 1.48% to Rs 793.10 on the BSE on Friday, according to the report.

The block-deal price of Rs 827.60 was therefore above the reported market price during Friday's trading session.

Stake Sale Follows Strong Q1 Performance

The latest stake sale comes after BlueStone reported improved financial performance for the April-June quarter.

The company reported a consolidated net profit of Rs 5.96 crore, compared with a net loss of Rs 34.74 crore in the same quarter a year earlier.

Its total income increased 49% to Rs 751.81 crore, while expenses stood at Rs 744.82 crore, compared with Rs 538.45 crore in the year-ago period.

Second Stake Sale by Investors This Year

The latest transaction is the second round of stake sales by the investors in BlueStone this year.

In June 2026, Accel, 360 ONE and IvyCap Ventures had sold BlueStone shares worth nearly Rs 243 crore.

About BlueStone

BlueStone Jewellery and Lifestyle is a Bengaluru-based omnichannel jewellery retailer founded in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj.

The company offers more than 8,000 jewellery designs across categories such as rings, pendants and earrings. It competes with brands including Titan's CaratLane and GIVA.

BlueStone's investor-relations page also lists its FY27 quarterly financial results, shareholding disclosures and other regulatory filings.

What the Deal Indicates

The block transactions represent a partial exit by two existing institutional investors, while several domestic and overseas institutions acquired the shares.

The transactions also show continued institutional participation in BlueStone even as some early investors monetise part of their holdings.

The stake sale itself does not establish any particular view about BlueStone's future performance; it is a transaction between selling and buying shareholders.

Key Takeaways

• Accel India and 360 ONE Group sold a combined 4.07% stake in BlueStone.

• The shares were sold for approximately Rs 513 crore.

• A total of 61.98 lakh shares changed hands.

• Accel sold a 1.84% stake, while 360 ONE sold 2.23%.

• The average transaction price was Rs 827.60 per share.

• SBI Life increased its BlueStone holding to 5.02%.

• Several mutual funds and overseas institutional investors participated as buyers.

• The sale follows BlueStone's improved Q1 FY27 financial performance.

• It was the second major stake-sale round involving these investors this year.