Pranit More Responds to ₹370 Biryani Row Amid Online Backlash

Pranit More Breaks Silence After Viral ₹370 Biryani Controversy

Indian stand-up comedian Pranit More has finally spoken out after finding himself at the centre of a social media storm over comments he made about a ₹370 biryani order. The comedian, whose videos regularly attract millions of views online, posted an emotional statement acknowledging the criticism and accepting responsibility for the backlash.

In a video shared on social media, More said, "Ye hate main deserve karta hun" (I deserve this hate), a remark that quickly gained attention and triggered fresh discussions about accountability in the digital age.

The controversy began after a video involving a biryani order worth ₹370 circulated online. Many viewers accused the comedian of appearing insensitive and dismissive, sparking widespread criticism across social media platforms.

Within hours, clips from the original video spread rapidly on Instagram Reels, YouTube Shorts, and X. Hashtags related to the controversy started trending as users debated whether the comedian's comments reflected privilege and a disconnect from everyday realities faced by many Indians.

How the Controversy Started

The now-viral incident revolved around a discussion about a biryani order priced at ₹370. While the original context was intended as light-hearted content, several users interpreted the remarks differently.

Critics argued that the comments came across as tone-deaf at a time when food prices and the cost of living remain significant concerns for many households.

Food-related controversies often gain traction online because they connect with everyday experiences. In India, where discussions about restaurant pricing, food delivery charges, and value for money frequently trend on social media, the issue quickly resonated with a large audience.

As clips spread across platforms, many users questioned the comedian's attitude. Some demanded an apology, while others argued that the backlash had become disproportionate.

Pranit More's Public Response

Facing growing criticism, More chose to address the issue directly.

In his statement, he acknowledged the anger directed toward him and admitted that many people had valid reasons to feel offended.

Rather than defending his remarks, the comedian took a conciliatory tone.

"I understand why people are upset," he said in the video. "I am learning from this experience. I want to become a better insaan."

His comments marked a noticeable shift from the often-defensive responses that public figures sometimes adopt during online controversies.

The statement was widely shared across social media, with supporters praising him for accepting responsibility while critics remained divided over whether the apology went far enough.

Social Media Divided Over the Apology

The reaction to More's statement has been mixed.

Many users appreciated what they viewed as a sincere attempt to acknowledge mistakes.

Several comments on Instagram and X described the apology as mature and refreshing.

One user wrote that public figures rarely admit fault so openly and that accepting criticism should be encouraged.

Others were less convinced.

Some critics argued that the apology came only after the controversy gained national attention. A section of social media users maintained that accountability should involve more than a public statement.

The debate reflects a broader trend in India's digital culture, where controversies often evolve into discussions about intent, privilege, and responsibility.

Experts Say Online Backlash Is Becoming More Intense

Digital communication experts note that social media controversies now move much faster than they did a few years ago.

According to media analysts, viral clips often travel without their full context, leading audiences to form opinions based on short excerpts.

"Public figures today operate in an environment where every statement can be amplified within minutes," said Mumbai-based digital media analyst Rohan Kulkarni.

"The challenge is that social media rewards outrage and emotional reactions. Once a narrative gains momentum, reversing public perception becomes extremely difficult."

Experts also point out that apologies themselves are now scrutinized almost as intensely as the original controversy.

Audiences increasingly expect public figures to demonstrate genuine accountability rather than issue carefully scripted statements.

Why Food-Related Debates Gain Attention in India

Food occupies a unique place in Indian public discourse.

From restaurant bills and delivery charges to regional food preferences, discussions about food frequently generate strong reactions online.

In states such as West Bengal, where culinary traditions are deeply intertwined with culture and identity, debates about food pricing often resonate beyond the immediate incident.

For many consumers, ₹370 for a biryani represents a premium purchase. Others argue that pricing varies depending on ingredients, restaurant standards, and location.

The controversy tapped into these broader conversations, helping it gain traction beyond the comedian's regular audience.

The Growing Pressure on Digital Creators

The incident also highlights the increasing pressure faced by content creators.

With millions of viewers consuming content daily, creators often walk a fine line between humour, commentary, and public perception.

A joke or casual remark that appears harmless to one audience may be interpreted very differently by another.

Industry observers say the episode serves as a reminder that creators are increasingly expected to be mindful of how their content may be received.

At the same time, some supporters argue that social media outrage can escalate too quickly, turning minor incidents into nationwide controversies.

What Happens Next?

For Pranit More, the immediate challenge will be rebuilding trust among viewers who felt disappointed by the incident.

His apology has succeeded in shifting the conversation from confrontation to reflection, but public opinion remains divided.

Whether the controversy fades in the coming weeks or continues to affect his public image will depend largely on how audiences respond to his actions moving forward.

For now, the comedian appears focused on learning from the episode.

By openly stating that he deserves criticism and expressing a desire to become a better person, More has attempted to draw a line under one of the most talked-about social media controversies of recent days.

The coming weeks will reveal whether that message resonates with audiences or whether the ₹370 biryani debate continues to follow him online.