BTS’ RM Becomes First-Ever Global Ambassador of National Museum of Korea, Turns Passion for Art Into a Bigger Mission

Seoul: BTS leader RM has been appointed as the first-ever global ambassador of the National Museum of Korea, marking a significant new chapter in the artist’s long-standing relationship with the art world. The announcement reflects not only RM’s global influence as a musician but also his reputation as one of South Korea’s most prominent advocates for art, culture and heritage.

The appointment comes as little surprise to fans who have closely followed RM’s passion for museums, exhibitions and art collections over the years. The BTS member, whose real name is Kim Nam-joon, has frequently shared his visits to museums and galleries around the world, inspiring millions of followers to engage with art and cultural institutions.

According to the National Museum of Korea, RM will help raise global awareness of Korean history and culture through various promotional and educational initiatives. His role is expected to include participation in exhibitions, cultural campaigns and projects aimed at introducing Korean heritage to international audiences.

Museum officials described RM as an ideal representative because of his genuine interest in art and his ability to connect with younger generations worldwide. His influence extends far beyond music, with many fans crediting him for encouraging interest in literature, philosophy and visual arts through his public recommendations and personal reflections.

Over the years, RM has become known as one of the most art-conscious figures in the global entertainment industry. He has visited renowned museums across Europe, Asia and the United States and has openly discussed the inspiration he draws from artistic and historical works. His support for cultural institutions has often generated increased public interest in exhibitions and artists featured in his social media posts.

The appointment also underscores the growing role celebrities play in promoting cultural diplomacy. As one of the most recognizable faces in Korean entertainment, RM brings unprecedented global visibility to the National Museum of Korea and its efforts to showcase the country’s rich artistic and historical legacy.

For BTS fans, known collectively as ARMY, the announcement represents another example of RM using his platform to champion causes beyond music. Many supporters have praised the decision, noting that his appreciation for art has been a defining aspect of his public persona for years.

The National Museum of Korea, one of the country's most important cultural institutions, houses extensive collections documenting Korean history, archaeology and fine arts. By partnering with RM, the museum aims to strengthen its international outreach and attract younger audiences interested in learning more about Korea’s cultural heritage.

The collaboration arrives at a time when global interest in Korean culture continues to expand through the influence of K-pop, film, television and literature. RM’s appointment is expected to further bridge the worlds of contemporary popular culture and traditional heritage, creating new opportunities for cultural engagement.

As he takes on the ambassadorial role, RM appears poised to transform a personal passion into a broader cultural mission—one that could introduce millions of people around the world to the stories, history and artistic treasures preserved within Korea’s national museum system.